Education Economics » Education Market

Secondary Education: Marketing Education Online

Admin — Sun, 29 Nov 2009 07:40:53 +0000

The field of secondary education these days has grown in considerable proportions. The job climate is very different than 30 years ago and the education market niche or virtual online education and colleges that offer certificates and quick degrees online are riding a wave of new students. The economic conditions often dictate this wave, so in light of the recent calls of recession, for-profit schools have set up a sophisticated marketing campaign to garner as many of the new students as possible.

Marketing, especially for secondary education, is particularly lucrative from online marketing strategies. Finding and sifting through potential people who seek out the service is the grunt work of the campaign. Even though there are tons of new people looking for easy access for learning, it’s a tough game with competitors vying for pole position. These institutions use what online marketing industry aficionados call education lead management.

Education Lead Management Theory

Before some specifics are mentioned, I’ll back up and go over a little bit about what lead management is about. Lead management is a bit of a sweeping term that describes the methodologies and strategies of a series of maneuvers to gain and manage potential buyers for a company’s service or product.

In regards to secondary education you may have seen some of these strategies in the form of email spam. The emails might go over what kind of degrees a school offer, how cheap they are compared to others, and how easy they make it to achieve the degree. This is the initial stage of trying to gain leads (lead generation).

When the prospective buyer sends some form of inquiry or contact information from the lead link, then there are a few gateways that are usually managed by software. The lead is analyzed for validity, to make sure it isn’t some return spam and that the contact info isn’t bogus. When they are given a green light, they are then sorted and divvied out to the sales force appropriately who will make a follow up, usually by phone call to drive the sale in.

Education lead management programs, like many of the leading online lead business categories, are often molded to cater specifically to the market. For instance, the lead generation technique may require contact info to be entered. So the software will have a way to backtrack and take old leads to be recycled so contact information can be refreshed or buyers that declined or couldn’t obligate to pay before, may be inclined to pay now after. These are among the different methodologies that the industry needs software and staff to manage.

By: Art Gib

Potential Opportunities in Indian Education Market

Admin — Wed, 09 Sep 2009 07:05:05 +0000

The Indian education industry is in its development stage. With economic growth and enhanced technology it has become necessary to develop the structure of the Indian education sector. Funds are a major concern in the market though government has taken many initiatives for the development of education infrastructure which can be fulfilled by private players. The government has opened the doors for foreign universities which will help in shaping the education industry structure.

The numbers of junior basic schools are highest in the country and there is a strong need to set up higher secondary schools as well as colleges with a focus on IT education. Government has set up many ICT schools but still more than fifty percent of the market is untapped which shows an opportunity for private players. In respect to the country’s population and number of students, trained teacher’s ratio is low which emphasizes the need of training institutes. The growing IT industry in India is driving IT education and training market as well as enhanced teaching techniques.

The report highlights opportunities prevailing in the Indian education industry. It focuses on market size of all the segments like schools, colleges, other institutes and ICT schools. The number of professional colleges highlights the need of new teaching techniques and bright future of vocational training market. Scope of foreign universities is a part of the report and it also gives an overview of issues in regard to the foreign universities entering in India. Competitive landscape is also a part of the report which tells the level of competition and major players in the market. The report profiles major players with focus on key strategies adopted by them.

Table of Contents :

1. Indian Education Industry

1.1 Overview

1.2 Indian Education Industry Structure

2. Market Size

2.1 Global Comparison

2.2 Indian Education Market

2.2.1 Total Market Size

2.2.2 School Education

2.2.3 Universities/Colleges

2.2.4 Women Colleges

2.2.5 Professional Colleges

2.2.6 Vocational Training Market

3. Role of Information & Communication Technology

Budget Allocation

Opportunity for ICT Players

4. Foreign Education in India

4.1 Scope for Foreign Universities

Students Going Abroad for Higher Studies

Affordable Education Programs

Foreign Universities Seek Partnerships in India

Spending on Education as Compared to GDP

Corporate Training Market

4.2 Issues for Foreign Universities entering Indian Market

AICTE Nod Mandatory for Foreign Universities

5. Industry Trends

5.1 Opportunities in K-12 segment

Focus on Technology and IT Infrastructure

Supplementary Teaching and Teacher Training

5.2 Virtual and Technology Enabled Learning Solutions

5.3 Growth of Indian IT Industry

6. Issues

6.1 Slow Implementation Process

6.2 Poor Infrastructure and Significant Dropouts

7. Competitive Landscape

Market Share

8. Company Profiles

8.1 Everonn Systems India Limited

Overview

Business Strategies

Geographic Expansion

Coaching Institutes a Medium of Business Expansion

School Management Services

8.2 Educomp Solutions Limited

Overview

Business Strategies

Direct Initiatives

Early Identification of Market Opportunities

Large Portfolio

8.3 NIIT

Overview

Business Strategies

Expanding Beyond IT Training

Acquisitions Leverages Growth

Focus on Specific Vertical Industry Segments

Specialization in Banking Operations

List of Tables

Indian Education Market by Segments (2007)

School Education: Number of Institutions (2007)

New Entrants to Grade 1 of Primary Education in India (2000-06)

Number of Higher Education Institutions (2006)

Number of Women Colleges (2000-07)

Indian Students in US (1997-2007)

Sector-wise Expenditure (Plan & Non Plan) on Education (2007-08)

Total Number of Schools in India (2007)

Education Sector – Targets and Achievements (2006)

Schools without Basic Facilities (2004-06)

Dropout Rates in Schools (2000-07)

Competitors Valuation (2007-09E)

Educomp Solutions – Revenue by Business Segments (2006-08)

NIIT – Revenue by Geography (2006-08)

List of Charts

Indian Education Industry Structure

Number of Post Graduates in Different Countries (2006)

Expenditure on Education: India vs. Other Countries (2006)

Level-wise Students Enrolment Breakdown (2006)

Professional Colleges Breakdown (2007)

Vocational Training Market by Segments (2006)

Government Budget Allocations to ICT in Schools Project (2006-08)

Opportunity for ICT players (2007)

Total IT Education in India (2007)

IT Education Revenues (2007)

India based IT Training Providers Revenues (2000-07)

US Students Coming to India (2005-06)

Indian IT Industry (2005-07)

Indian IT Training Industry (2000-07)

Market Share – ICT Education Market (2007)

ICT School Implementation by Market Players (2007)

Everonn Systems – Revenue & Asset Comparison (2004-08)

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By: Aarkstore Enterprise

Better Job Opportunities With an Online Paralegal Degree or an Online Home Economics Degree

Admin — Sat, 05 Sep 2009 13:45:40 +0000

There has been a revolution on the higher education market the recent years. Thanks to the internet most people now can prepare for their degrees from the comfort of their own homes.

This mean an incredible flexibility compared with the situation people who wanted higher education was in just a few years back in time. Don’t misunderstand me. I do not say that this is an easy way to get your degree; you have to do the same reading and the same amount of work as before. The huge benefit with this way of studying is the freedom it gives you to combine your study with other things. Doors have been opened for groups of people that would never have taken a degree if it wasn’t for the possibilities the internet provides. In this article I will talk about the online paralegal degree.

The online paralegal degree is attracting the imagination of a large section of students these days. Demand for the course is evident from the manner in which the market place is attracting young people to work as assistants with lawyers and know more about the legal system. If the young people enroll themselves in the courses for an online paralegal degree, they will be able to qualify themselves in a legal degree while getting the practical knowledge that they need to succeed.

This will not only enhance their subject knowledge, but make them much more knowledgeable with the procedures in the courts as well. The online paralegal degree helps the students learn how to effectively communicate with their clients and other professionals, in conducting research, on how to go about legal procedures, and much more.

In fact, the advanced courses in the online paralegal degree make the students learn about issues like corporate law, public policy, criminal and bankruptcy procedures. In fact, several of the universities offering such programs are accredited by the American Bar Association. This will help the future employers to understand the employability of the young people.

An online home economics degree is another area of specialized focus that requires the students to register online and continue their studies as per their convenience. While the emphasis will be on imparting the latest concepts by combining the theory with business practices, the online home economics degree offers scope to students to widen their knowledge.

As the businesses across the countries gaining momentum, several corporations are widening their areas of operations. By getting an online home economics degree, the students are in a position to compete with their peers for better positions. If students are having across the discipline degrees like law and economics, this is helping them to get better job with pay.

The online home economics degree is going to give the extra edge to students as they get degree at a lesser cost and in less time.

By: Ian Koch