The field of secondary education these days has grown in considerable proportions. The job climate is very different than 30 years ago and the education market niche or virtual online education and colleges that offer certificates and quick degrees online are riding a wave of new students. The economic conditions often dictate this wave, so in light of the recent calls of recession, for-profit schools have set up a sophisticated marketing campaign to garner as many of the new students as possible.
Marketing, especially for secondary education, is particularly lucrative from online marketing strategies. Finding and sifting through potential people who seek out the service is the grunt work of the campaign. Even though there are tons of new people looking for easy access for learning, it’s a tough game with competitors vying for pole position. These institutions use what online marketing industry aficionados call education lead management.
Education Lead Management Theory
Before some specifics are mentioned, I’ll back up and go over a little bit about what lead management is about. Lead management is a bit of a sweeping term that describes the methodologies and strategies of a series of maneuvers to gain and manage potential buyers for a company’s service or product.
In regards to secondary education you may have seen some of these strategies in the form of email spam. The emails might go over what kind of degrees a school offer, how cheap they are compared to others, and how easy they make it to achieve the degree. This is the initial stage of trying to gain leads (lead generation).
When the prospective buyer sends some form of inquiry or contact information from the lead link, then there are a few gateways that are usually managed by software. The lead is analyzed for validity, to make sure it isn’t some return spam and that the contact info isn’t bogus. When they are given a green light, they are then sorted and divvied out to the sales force appropriately who will make a follow up, usually by phone call to drive the sale in.
Education lead management programs, like many of the leading online lead business categories, are often molded to cater specifically to the market. For instance, the lead generation technique may require contact info to be entered. So the software will have a way to backtrack and take old leads to be recycled so contact information can be refreshed or buyers that declined or couldn’t obligate to pay before, may be inclined to pay now after. These are among the different methodologies that the industry needs software and staff to manage.
By: Art Gib
Posts Tagged ‘Education Market’
Secondary Education: Marketing Education Online
Sunday, November 29th, 2009Potential Opportunities in Indian Education Market
Wednesday, September 9th, 2009The Indian education industry is in its development stage. With economic growth and enhanced technology it has become necessary to develop the structure of the Indian education sector. Funds are a major concern in the market though government has taken many initiatives for the development of education infrastructure which can be fulfilled by private players. The government has opened the doors for foreign universities which will help in shaping the education industry structure.
The numbers of junior basic schools are highest in the country and there is a strong need to set up higher secondary schools as well as colleges with a focus on IT education. Government has set up many ICT schools but still more than fifty percent of the market is untapped which shows an opportunity for private players. In respect to the country’s population and number of students, trained teacher’s ratio is low which emphasizes the need of training institutes. The growing IT industry in India is driving IT education and training market as well as enhanced teaching techniques.
The report highlights opportunities prevailing in the Indian education industry. It focuses on market size of all the segments like schools, colleges, other institutes and ICT schools. The number of professional colleges highlights the need of new teaching techniques and bright future of vocational training market. Scope of foreign universities is a part of the report and it also gives an overview of issues in regard to the foreign universities entering in India. Competitive landscape is also a part of the report which tells the level of competition and major players in the market. The report profiles major players with focus on key strategies adopted by them.
Table of Contents :
1. Indian Education Industry
1.1 Overview
1.2 Indian Education Industry Structure
2. Market Size
2.1 Global Comparison
2.2 Indian Education Market
2.2.1 Total Market Size
2.2.2 School Education
2.2.3 Universities/Colleges
2.2.4 Women Colleges
2.2.5 Professional Colleges
2.2.6 Vocational Training Market
3. Role of Information & Communication Technology
Budget Allocation
Opportunity for ICT Players
4. Foreign Education in India
4.1 Scope for Foreign Universities
Students Going Abroad for Higher Studies
Affordable Education Programs
Foreign Universities Seek Partnerships in India
Spending on Education as Compared to GDP
Corporate Training Market
4.2 Issues for Foreign Universities entering Indian Market
AICTE Nod Mandatory for Foreign Universities
5. Industry Trends
5.1 Opportunities in K-12 segment
Focus on Technology and IT Infrastructure
Supplementary Teaching and Teacher Training
5.2 Virtual and Technology Enabled Learning Solutions
5.3 Growth of Indian IT Industry
6. Issues
6.1 Slow Implementation Process
6.2 Poor Infrastructure and Significant Dropouts
7. Competitive Landscape
Market Share
8. Company Profiles
8.1 Everonn Systems India Limited
Overview
Business Strategies
Geographic Expansion
Coaching Institutes a Medium of Business Expansion
School Management Services
8.2 Educomp Solutions Limited
Overview
Business Strategies
Direct Initiatives
Early Identification of Market Opportunities
Large Portfolio
8.3 NIIT
Overview
Business Strategies
Expanding Beyond IT Training
Acquisitions Leverages Growth
Focus on Specific Vertical Industry Segments
Specialization in Banking Operations
List of Tables
Indian Education Market by Segments (2007)
School Education: Number of Institutions (2007)
New Entrants to Grade 1 of Primary Education in India (2000-06)
Number of Higher Education Institutions (2006)
Number of Women Colleges (2000-07)
Indian Students in US (1997-2007)
Sector-wise Expenditure (Plan & Non Plan) on Education (2007-08)
Total Number of Schools in India (2007)
Education Sector – Targets and Achievements (2006)
Schools without Basic Facilities (2004-06)
Dropout Rates in Schools (2000-07)
Competitors Valuation (2007-09E)
Educomp Solutions – Revenue by Business Segments (2006-08)
NIIT – Revenue by Geography (2006-08)
List of Charts
Indian Education Industry Structure
Number of Post Graduates in Different Countries (2006)
Expenditure on Education: India vs. Other Countries (2006)
Level-wise Students Enrolment Breakdown (2006)
Professional Colleges Breakdown (2007)
Vocational Training Market by Segments (2006)
Government Budget Allocations to ICT in Schools Project (2006-08)
Opportunity for ICT players (2007)
Total IT Education in India (2007)
IT Education Revenues (2007)
India based IT Training Providers Revenues (2000-07)
US Students Coming to India (2005-06)
Indian IT Industry (2005-07)
Indian IT Training Industry (2000-07)
Market Share – ICT Education Market (2007)
ICT School Implementation by Market Players (2007)
Everonn Systems – Revenue & Asset Comparison (2004-08)
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By: Aarkstore Enterprise